The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Who Cares?
Agency: DDB / Stockholm
Client: Swedish Armed Forces Category: Public Service / Outdoor - Single
Pennies For Life
Agency: DLKW LOWE / London
Client: The Microloan Foundation Category: Public Service / Outdoor - Single
Waiting. For seven years.
Agency: Ogilvy Germany / Frankfurt
Client: Foundation FOR LIFE -- for organ donation Category: Public Service / Outdoor - Single
Award:
2013 Advertising Merit Award
Agency:
DDB / Stockholm
Client:
Swedish Armed Forces
Title:
Who Cares?
Category:
Public Service / Outdoor - Single
Annual ID:
13292A
Award:
2013 Advertising Merit Award
Agency:
DLKW LOWE / London
Client:
The Microloan Foundation
Title:
Pennies For Life
Category:
Public Service / Outdoor - Single
Annual ID:
13293A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy Germany / Frankfurt
Client:
Foundation FOR LIFE -- for organ donation
Title:
Waiting. For seven years.
Category:
Public Service / Outdoor - Single
Annual ID:
13294A